Marketing and Promotions

The job of marketing and promoting The Shipyards District Lower Lonsdale is focused on the goal of attracting new and increasing numbers of locals and visitors to the
area through the creation of unique programs, services and a compelling brand.

A floor decal at Waterfront Station.

INCREASING AWARENESS

We have invested in paid advertising and unpaid editorial in print and digital media that has delivered significant increased awareness results about the district, its businesses and amenities. The Lowel Lonsdale BIA will continue to advertise and promote special events, create seasonal campaigns and expand across Metro Vancouver markets with a particular focus on highly-dense residential hubs with immediate access to public transit such as Burnaby, South Vancouver and the Tri-Cities.

By aligning the Lower Lonsdale BIA’s resources with the Lonsdale Quay Market Visitor Centre team, Vancouver’s North Shore Tourism Association, Tourism Vancouver, Clef D’or and Destination BC, the BIA has been highly successful in generating significant exposure and bringing increased numbers of locals and visitors to Lower Lonsdale – a direct benefit to all stakeholders. The BIA will continue to attend tourism industry events such as Tourism Showcase and Clef D’or (concierge) as well as
make destination education presentations about The Shipyards District to key relevant stakeholders.

MARKETING SUCCESSES

  • Installed a 400 square foot branded welcoming gateway banner on the Esplanade pedestrian overpass
    .
  • Displayed and made available The Shipyards District Map and Guide at over 300 tourism locations across the Lower Mainland.
  • Welcomed more then 2500 tourism
    professionals to explore our district for the Tourism Passport Challenge.
  • Delivered 26 (and counting) business and community garden boxes for the newly launched Shipyards Garden District to both beautify the district and grow community spirit and pride.
  • Delivered a visitor servicing ambassador program through a partnership with the Lonsdale Quay Market and the City of North Vancouver enabling personal and easy access visitor servicing with the ability to provide directions to area businesses and services.
  • Reached over 30 million people through unpaid media relations efforts in year one.

EVENTS TO ATTRACT VISITORS

  • Shipyards Festival
  • Halloween Spooktacular
  • Christmas Festival