IN THE RAW… was founded September 2000, and was created by people who cherish their four-legged friends. We have witnessed firsthand the improvements in health and vitality that the raw food diet can produce. Our goal is to provide today’s discriminating pet owners with the awareness and education to make informed decisions about their companion animals’ nutritional health and wellness. We advocate a common sense approach to raw feeding and believe wholeheartedly that the cornerstone to good health is nutrition. After all “YOU ARE WHAT YOU EAT! “