b'Festivals and Special Events Signature festivals and public events are critical to building the districts brand and supports the creation of a distinct neighbourhooda unique community destination within Metro Vancouver. With an abundance of public space ideal for hosting festivals and events, it is critical the Lower Lonsdale BIA ensures that each one facilitates a positive contribution to the business community. The Lower Lonsdale BIA will work with current andOBJECTIVE 3future events to ensure The Shipyards Districts brand is appropriately and adequately included in all promotional marketingPromote Lower Lonsdale businesses through the activation of collateral and that the Lower Londale BIA has the opportunity toFestivals and Special Events.leverage the event for the benefit of all members. HIGH PRIORITY ACTIONS THE NUMBERS*ONE: Ensure our street visitor serving efforts areShipyards Friday Night Market .8 Yearsfocused on festivals and special events with the Lower Lonsdale Public Events Include: proper resources to answer questions and directReached on Facebook . 480,000or redirect these visitors or residents to retailers, Reached on Twitter . 120,000- - restaurants, and services they could use. SHIPYARDS FRIDAY NIGHT MARKET CANADA DAY- - TWO: Secure opportunities to bring special events CHRISTMAS FESTIVAL CARIBBEAN DAYS and festivals as geographically close as possible - -SHIPYARDS FESTIVAL DINNER ON THE PIER to business community.PRIDE AT THE PIER GALA OF GRACE THREE: Develop Lower Lonsdale mobile site to - - better promote businesses. SUMMER SESSIONS NORTH SHORE ART CRAWLFOUR: Investigate and secure festival and special BIKE TO SHOP DAYS NORTH SHORE TRAVEL EXPO- events to expanded community space that will AND MANY, MANY MORE.attract locals and bring visitors from across Metro Vancouver. *2018 numbers12 13'