b'Marketing and Promotions By aligning the LLBIAs resources with the Lonsdale Quay Market Visitor Centre team, Vancouvers North Shore Tourism Association, Tourism Vancouver, Clef Dor and Destination BC, the BIA has been highly successful in generating significant exposure and bringing increased numbers of locals and visitors to Lower Lonsdalea direct benefit to all stakeholders. The BIA will continue to attend lowerlonsdalebia.ca MAY 3 TO SEPTEMBER 27tourism industry events such as Tourism Showcase and Clef DorOBJECTIVE 1(concierge) as well as make destination education presentations about The Shipyards District to key relevant stakeholders. Promote and support marketing efforts of Lower Lonsdale businesses that will translate into increased business while supporting the Lower Lonsdale brand.Paid advertising and unpaid editorial in print and digital media has delivered significant increased awareness results. The BIA willHIGH PRIORITY ACTIONS THE NUMBERS*continue to advertise and promote special events, createONE: Ensure our message and brand is front andVisitor Centre.10,000center in high traffic gateways.seasonal campaigns and expand across Metro Vancouver marketsSeaBus Arrivals 3 MillionTWO: Work closely with tourism authorities toMedia Reach. 9 Millionwith a particular focus on highly-dense residential hubs withensure our offering is top of mind.immediate access to public transit such as Burnaby, SouthCruise Ship Passengers 900,000THREE: Deploy visitor servicing initiatives Vancouver and the Tri-Cities. strategically to intercept visitors and tourists.*2018 numbers8 9'